Corona CANADA

The goal of this project was to encourage people to get out to their favourite place along the shoreline of Canada and organize a cleanup to protect our paradise. Our mission was to create a concept that made our audience understand the trajectory of how plastic enters our oceans, even if we live in the city.

For the success of this campaign we included the following key points:

• The journey of one plastic water bottle that makes it’s way through our waterways

• Shots of the city, river, lake, waterfall and finding it’s way in the ocean

• Taking part in different summer activities for people to relate to the cause

• Ending with a clear Call to Action that inspired people to join/organize a cleanup