Wildelore

The goal of this project was to create lifestyle storytelling content for Wildelore's ‘All Phases Fleece’ and ‘Luna Base Layer’, capturing a woman's journey through pregnancy, postpartum, and nursing. Through authentic moments, we highlight the deep connection between motherhood and nature—embracing the way we’re meant to move, nurture, and grow.

For the success of this project we focused on the following key points:

• Portraying the phases of motherhood visually through the change of seasons (summer, fall, winter)

• The short film features only the Celestial Blue Fleece, proving the sweater to be a conscious, long-term investment for mothers—designed to support comfort and versatility through pregnancy, nursing, and beyond

• Amplifying the voice of founder Carissa, the voiceover she beautifully crafts resonates deeply, touching the hearts of mothers in her community

• As a Canadian brand, we felt the imagery would be more powerfully captured across Canada (British Columbia, Quebec, Alberta)

• Showcasing the inclusion of women and children in the outdoors